The 2010 promotional schedule promises new, exciting, out of the box promotions. As always, it will feature fan favorite popular promotions such as Firework Fridays, Thirsty Thursdays and QuarterMania Sundays. SpongeBob and Patrick will also be returning for a special appearance in 2010. Other promotions such as the “Ugliest Men Competition” will award the two ugliest fan males a complete makeover. The complete promotional schedule will be released in early February.